Canadian retail software company Tulip has announced Turnkey Edition, which gives shop assistants up-to-date information on customers with out-of-the-box mobile software that is easy to install, configure and launch in stores.
 
This entry-level edition improves rapid deployment with low risk and setup costs.
 
Direct-to-consumer jewellery brand Mejuri recently deployed Turnkey Edition in its first physical store in Toronto. With a recent round of funding, the brand is planning to expand its physical stores, the next one being in New York.
 
The product empowers sales associates to use customer preferences, past interactions and recent purchases to send personalised messages to establish long-term relationships with their key customers.
 
Among some of the benefits, Tulip's Turnkey Edition lets shop workers:

• Assist customers shoulder-to-shoulder with a mobile app;
• Search and browse the catalogue with a 360-degree view of all product information;
• Access products that are available in the store, in other stores or online;
• Take notes, track birthdays and anniversaries;
• Interact with customers after they leave the store with personal emails;
• Coordinate and schedule customer follow-ups and build personal relationships; and
• Notify customers when their order is in or their size and favourite style is available for purchase.

"Clienteling is about extending the relationship between store associate and customer beyond the four walls of the physical store that brings personalisation and convenience to another level, all while repositioning the associate from somebody who offers some assistance in the store into a trusted fashion and style consultant," said Ali Asaria, CEO of Tulip. "Our new simple-to-setup Turnkey Edition can be deployed in just days – not months – allowing all retailers, regardless of size, to provide a true VIP experience to their loyal customers.”
 
He said he was “thrilled” that Mejuri had launched Tulip for its store associates for its first brick-and-mortar store.
 
“They are the latest online retailer to view the physical store as an important part of their strategy, and we're confident that our clienteling features will help them bring together the best of online and in-store to the delight of their customers," he said.
 
Founded in 2015 in Toronto, Canada, Mejuri has strong social strategies, direct relationships with customers, and caters to millennials who are informed about the products and brands with which they shop. Mejuri co-founder and CEO Noura Sakkijha, a former engineer with deep roots in fine jewellery, leveraged her knowledge from the industry to create the brand.
 
Her fellow co-founder and COO Majed Masad added: "We wanted our showroom stylists to have great mobile tools for communicating with our community so they could build relationships, deliver great shopping experiences and make our fine jewellery and services accessible, fun and part of their everyday life. Our stylists use Tulip to reach out to customers via text messages and email to elevate the level of service we provide, driving sales both in-store and online."
 
Tulip is a mobile application provider focused on empowering workers in retail stores. Partnered with Apple, Tulip's mission is to harness the power of mobile technology to deliver simple-to-use apps for store associates to look up products, manage customer information, check out shoppers and communicate with clients.