Johnson Controls subsidiary Tyco Retail has launched its ShopperTrak set of market intelligence indices designed to benchmark shopper traffic performance for insights into traffic trends.
 
Visibility into worldwide data allows retailers and shopping centres to recognise evolving shopper trends and benchmark their performance on a local, regional, national and global scale to help make strategic decisions.
 
ShopperTrak provides processes and people to measure traffic and engage retailers with the goal of optimising labour, store and marketing performance, merchandising, and real estate investments. A market intelligence index is an integral part of the ShopperTrak suite for retailers and shopping centres. The data and insights come to life in the web-based reporting portal – ShopperTrak Analytics – a one-stop shop for all retail store and shopping centre traffic data needs.
 
The international indices are said to bring the largest retail data lake in the market landscape, enriched by over 20 years of knowledge from more than 2100 customers and over 100 countries across the globe to create the benchmarking tool. Using algorithms and methodology aligned with industry standards, the index provides retailers and shopping centres in more than 20 countries with the ability to:

• Compare store and site performance to industry;
• Understand performance of stores and sites at a city, region and country level;
• Access geography-based traffic trends across the globe to research new store or site locations and for real estate expansions; and
• Gather shopper insights and benchmark reporting for three segments: retail stores, shopping centres, and apparel and accessories retailers.

"The changes in consumer behaviour are reshaping the retail and shopping centre industries as consumers expect a seamless shopping experience," said Nick Pompa, general manager of ShopperTrak. "With the largest retail data lake in the market landscape, unmatched experience and global reach, our market intelligence provides retailers and shopping centres with a holistic view of shopper traffic trends to improve marketing campaign effectiveness, attract more shoppers, and make better real estate and expansion decisions to create meaningful customer experiences."